I was tired of scrolling through endless stores and finding the same pieces over and over. I wanted pieces that felt cool, unique and truly mine.

Everywhere I looked, clothes felt generic. I wanted outfits that let me express myself without trying too hard, so I thought, why wait for someone else to make the pieces I've been dreaming of? I could make them myself.

We're building wardrobe pieces that aren't just clothes, they're a little boost of self expression that you can wear every day.

once it's gone, it's gone.